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Specialisations

Deep expertise in
specific domains.

We don't work across every industry. We go deep where we've built enough pattern recognition to know what works, what fails, and what the real data challenges look like in production.

FoundationsData Foundation, the precondition we run on every engagement, regardless of industry or stack.Read more
Same delivery model. Domain-tuned for E-Commerce.

Personalization, search, and demand intelligence at catalog scale.

E-commerce AI fails in predictable ways. Recommendation engines trained on sparse data. Search that doesn't understand intent. Demand forecasting that ignores promotional calendars. Pricing models that optimize for margin while ignoring competitive context. We've seen these failures enough to know where they come from, and how to build the data and architecture foundations that prevent them.
Why we approach it differently

The e-commerce AI problems we solve are almost always data problems wearing an ML costume. Identity fragmentation across channels, catalog inconsistency, missing behavioral signal. We fix the foundation before we build the model.

Data realities in this domain
User identity is scattered across 4–8 systems in most e-commerce stacks
Product catalog quality (missing attributes, inconsistent taxonomy) is the #1 search failure cause
Behavioral data sparsity for new users requires careful cold-start design
Promotional events are poorly modeled in standard demand forecasting approaches
Use Cases We've Architected

Recommendation & Personalization

Two-stage retrieval-ranking architecture. User identity unification across web, app, email, and loyalty. Real-time session context. A/B testing framework built in.

4× relevance improvement typical
p95 latency <50ms at 10M+ daily
Identity resolution across 5+ data sources

Semantic Search & Product Discovery

Embedding-based search that understands intent, synonyms, and cross-category queries. Catalog enrichment to ensure every product is findable. Query understanding layer for long-tail searches.

Search-to-purchase conversion uplift
Zero-result query rate reduction
Multi-language semantic understanding

Demand Forecasting & Inventory Intelligence

Hierarchical forecasting across SKU, category, location. Promotional lift modeling. Stockout prediction with reorder triggers. Seasonal pattern decomposition.

Forecast accuracy at SKU level
Stockout rate reduction
Overstock cost reduction

Dynamic Pricing & Margin Optimization

Competitive price monitoring with response policy. Elasticity modeling by segment and category. Margin-aware pricing that balances conversion with profitability.

Margin uplift within conversion constraints
Competitive response time reduction
Price sensitivity by segment
Start with a Feasibility Call

2 hours, no cost. We'll tell you what's possible and what isn't.

A note on scope

We deliberately don't serve every industry. Deep pattern recognition in a domain takes years to build. If your problem falls outside the domains we specialise in, we'll tell you, and if we know someone better suited, we'll say that too.